Published on: 2025-04-09

Intelligence Report: Jetour Malaysia partners Berjaya Assembly for CKD exports to ASEAN Australia Middle East planned – Paul Tan’s Automotive News

1. BLUF (Bottom Line Up Front)

Jetour Malaysia has partnered with Berjaya Assembly to initiate CKD operations, aiming to export vehicles to ASEAN, Australia, and the Middle East. This collaboration is expected to enhance manufacturing capabilities through advanced technologies and create significant economic opportunities in Malaysia. The strategic move positions Malaysia as a key player in the automotive sector within the Asia-Pacific region.

2. Detailed Analysis

The following structured analytic techniques have been applied for this analysis:

General Analysis

Jetour Malaysia’s partnership with Berjaya Assembly marks a significant development in the automotive industry. The collaboration will leverage Industry 4.0 technologies, including AI, IoT, and robotics, to improve manufacturing efficiency. The initial phase involves the import of 100 Dashing SUVs, with CKD operations commencing shortly thereafter. The investment plan includes RM560 million in manufacturing, RM216 million in R&D, and RM65 million in network investments, creating over 3,200 jobs and achieving a production localisation rate of over 40%.

3. Implications and Strategic Risks

The partnership could strengthen Malaysia’s position as a regional automotive hub, potentially increasing its influence in ASEAN and beyond. However, there are risks related to economic dependencies on foreign markets and potential geopolitical tensions affecting export routes. Additionally, the reliance on advanced technologies necessitates robust cybersecurity measures to protect intellectual property and operational integrity.

4. Recommendations and Outlook

Recommendations:

• Enhance cybersecurity frameworks to safeguard technological investments and proprietary data.
• Foster regional partnerships to mitigate geopolitical risks and ensure stable export channels.
• Encourage regulatory support for technological advancements in the automotive sector.

Outlook:

In the best-case scenario, Malaysia could emerge as a leading automotive exporter in the region, driving economic growth and technological innovation. The worst-case scenario involves disruptions in export markets due to geopolitical tensions. The most likely outcome is a gradual increase in market share, with steady growth in exports and technological capabilities.

5. Key Individuals and Entities

The report mentions significant individuals and organizations involved in this development:

• Ke Chuandeng
• Vincent Tan Chee Yioun
• Jetour Malaysia
• Berjaya Assembly
• HSHP Auto Technology
• PG Car Centre (Northern Region)