Published on: 2025-06-19

Intelligence Report: Beloved wellness trend promises health benefits but instead it causes weight gain shocking many – New York Post

1. BLUF (Bottom Line Up Front)

Recent research suggests that the popular wellness trend of cold plunges, often promoted for their health benefits, may lead to increased appetite and potential weight gain. This finding challenges the perceived benefits of cold water immersion, which has been widely endorsed by celebrities and influencers. The study indicates that while cold plunges are believed to aid muscle recovery and fat burning, they may instead trigger compensatory eating behaviors due to increased hunger.

2. Detailed Analysis

The following structured analytic techniques have been applied to ensure methodological consistency:

Adversarial Threat Simulation

While not directly applicable to the wellness trend, understanding potential misinformation or misinterpretation of health benefits can guide public health messaging strategies.

Indicators Development

Monitoring public health trends and behavioral changes in response to wellness fads can provide early indicators of broader health impacts.

Bayesian Scenario Modeling

Probabilistic modeling of health outcomes related to cold water immersion can help predict potential public health impacts.

Narrative Pattern Analysis

Analyzing the narrative around wellness trends can help identify shifts in public perception and potential misinformation.

3. Implications and Strategic Risks

The trend of cold plunges, if not properly understood, could lead to adverse health outcomes, including weight gain and increased risk of hypothermia or cardiac issues. This may result in public health challenges and necessitate revised health advisories. The potential for misinformation about health benefits could also undermine trust in health authorities.

4. Recommendations and Outlook

• Conduct further research to validate the findings and understand the mechanisms behind increased appetite post-cold plunge.
• Develop public health guidelines to educate on the potential risks and benefits of cold water immersion.
• Scenario-based projections:
  • Best case: Increased awareness leads to informed use of cold plunges, optimizing health benefits.
  • Worst case: Misinterpretation of benefits leads to widespread health issues and public distrust.
  • Most likely: Mixed outcomes with a gradual shift towards informed health practices.

5. Key Individuals and Entities

Marie Grigg, Natalya Alexeyenko, Wim Hof, François Haman, Craig Van Dien

6. Thematic Tags

health trends, public health, wellness, behavioral science, misinformation